The integration of various platforms of the internet with businesses which are trying to thrive through the online platform is necessary. Without such tie ups taking a business forward to the online audience who use various social networking sites becomes very difficult or even almost impossible. Such developments are obtained by employing a Magento developer in the project.
In the virtual market place each and every entity plays a significant role in enhancing a business venture. These extensions are developed by Magento developers from all over the world to help themselves with their development and they share it to enhance other developers’ projects too. By doing this every Magento developer contributes efficiently to the Magento community. By opting for a Magento programmer a business solution can implement efficient extensions changing it to become more systematic and structured.
Magento Connect is an extension which helps a website or an E-Store to connect instantaneously with social media and social networking sites. These social media channels are various namely Facebook, Twitter, LinkedIn. The current marketing trend depends very much on these entities to achieve even a modest goal. These media channels have revolutionized the way businesses were carried out and delivered to the people. Without these entities people nowadays ignore and do not even give attention to products and services.
The extension which helps users to write reviews for the online market or store is also provided by Magento. This works as an advantage in various ways and even if the comments posted by the user or customers are negative even that can be used as an advantage. Thus this makes it a win-win situation for the merchant as well as the Magento programmers who have worked on such extensions. If the comments posted by the users are positive then they can be used for marketing showcasing them as testimonials. On the other hand if the comments posted are negative, they can be analyzed properly and worked on. If such negative comments are taken seriously by the merchants and the programmers and worked towards eradicating them then the quality of the web store develops capably.
Another such extension is the Guest Book which acts as a platform which can be moderated to maintain a community using the website. Here the users or customers can come and leave a query which they have and can get their problems solved. By maintaining a forum where independent customers can interact with each other without severe moderation by the administrator the user base grows resulting in the marketing and publicizing of the establishment. This guestbook may also become a hindrance if too many spam queries get clogged up.
These are some of the efficient ways to use extensions to market a business venture in the online platform.